Colorado proxies anchored on the Denver DMA

Denver carries the state

Denver (DMA #17) is Colorado's commerce anchor. Colorado Springs (#88) is the secondary market, plus a thinner Grand Junction (#185) footprint on the Western Slope.

Denver's economy is unusually diversified for a mountain-west metro: tech offices (Google Boulder, Oracle HQ2 post-move, Ibotta, SendGrid/Twilio, Pax8), a concentrated cannabis-retail market, Western energy-sector offices (Arrow, Halliburton RM), and a disproportionate share of US outdoor / athleisure retail HQ presence.

Carrier footprint

Comcast (AS7922) dominates Denver-metro residential. CenturyLink / Lumen (AS209) runs fiber (Quantum Fiber) in central Denver plus DSL statewide.

On mobile, all three majors are competitive. T-Mobile has the deepest standalone 5G in Denver; Verizon is strong in the Boulder / Longmont tech corridor; AT&T carries better rural Colorado coverage.

What Colorado work looks like

Cannabis retail. Colorado's recreational cannabis retail is mature and uses state-level IP targeting aggressively — both to gate consumer-facing pricing and to comply with CO's advertising rules. CO-resident residential captures are the only way to see the retail- facing experience accurately.

Outdoor / athleisure. Patagonia's corporate pattern isn't Colorado — but Backcountry.com, Natural Habitat, and a cluster of outdoor DTC brands are Colorado-based and do Denver-IP creative QA.

Tourism / Rocky Mountain travel. Hotel and activity pricing for Rocky Mountain National Park, Aspen, Vail, Breckenridge responds to Colorado-resident IPs with different pricing than a Texas or NYC IP would see.

Tech HQ creative. Boulder-IP captures against the various Boulder- HQ'd SaaS brands surface the Colorado-variant of developer docs and case studies that sometimes feature local Colorado customers.

Cannabis retail geo-gating

Colorado's recreational cannabis market has been operational since 2014 and its digital retail infrastructure is uniquely mature. State law combined with dispensary advertising rules require cannabis retailers to geo-gate consumer-facing pricing and product catalogs to Colorado residents only. A CO-resident residential IP sees consumer-facing product pages, delivery availability, and promotional pricing; an out-of-state IP sees a geo-gate splash.

For cannabis competitive-intelligence workflows, CO-IP residential rotation is the only way to see the retail-facing experience. Proxaro's CO pool is sized for this specific use case.

Tech migration and Boulder's SaaS cluster

Boulder's SaaS and tech-office cluster is outsized for the metro's population — Google Boulder, Oracle HQ2 (post-Austin move), Pax8, SolarWinds, NetApp Boulder, plus a deep bench of venture-backed SaaS startups. Boulder-IP creative captures surface developer-focused creative variants and B2B SaaS landing pages tuned to the Boulder tech-employer demographic.

Outdoor and athleisure retail

Colorado hosts Backcountry.com, Natural Habitat Adventures, and a broader cluster of outdoor DTC brands. Denver-IP residential rotation captures creative variants targeting outdoor-retail demographic — meaningfully different from the athleisure creative routed to LA or NYC-IP traffic.

Pool and pricing

Denver pool is the deepest Colorado allocation. Colorado Springs is live but thinner. Coast covers statewide; Carrier opens Comcast ASN pinning. City depth: Denver. This is the southern anchor of our Mountain West footprint; neighboring states (Wyoming, Utah, New Mexico) aren't in the 20-state set but are serviceable on request.